From Concept to Consumer: Creating Print Materials That Turn Heads

Printed promotional materials make a lasting impression on customers, connecting them with your brand. From business communication to custom stationery to cards and invitations, they build brand identity, convey messages, promote special events and create a strong visual presence. Well-crafted “leave-behind” materials like sales and marketing collateral, presentations and project reports keep the conversation going long after you leave the room.

Beautiful, high-resolution labels direct a customer to a product’s features and benefits. Gorgeous print sitting on a retail shelf gives consumers a rush as they pass by.

In From Concept to Consumer, renowned product developer Phil Baker reveals the real world of getting creative ideas into the hands of consumers. As the creator of a product portfolio including the Stowaway portable keyboard and PowerBook, Baker takes you through the full development process—revealing the crucial links between product design, engineering, manufacturing technologies, branding and distribution.

Unlike traditional printing, 3D printers do not produce continuous streams of material; rather, they build up layers from a solid base. The base layer is typically some form of polymer, such as polyester or nylon. For more durable products, a wax or some form of polymer glue may be used for the base. Over this, a metal filament is added to give the finished product strength and rigidity. The metal filament can be a variety of materials, such as steel, brass, bronze or copper in order to achieve the desired color and texture.

These layers are then cooled and hardened, often with UV light. A support material is also required to ensure that the finished product has the necessary structure and does not break apart when handled. Once the layers have been cooled and hardened, the printed object can be removed from the support material.

The best Orlando print shop should be able to help you reduce costs by offering customized solutions, such as personalization capabilities that can significantly boost the ROI of your direct mail campaigns. They can also provide CASS address verification services that can enhance the accuracy of your mailing list and ensure that all your mailers reach their intended recipients. They can also help you minimize waste by tracking and analyzing your stock management and distribution systems, which will save you both time and money in the long run.