Whether it’s a storefront building sign, monument or pole signage, your exterior business signs convey key messages that help people find you, identify who you are, and understand what you do. In fact, studies show that a quality exterior sign has the power to transform passers-by into paying customers and boost traffic, sales, and brand exposure. With a one-time investment and the ability to stay up for years or even decades, these eye-catching pieces of branding are powerful marketing tools that can deliver a strong return on investment.
When it comes to establishing your business’s brand identity, quality custom signage is an essential component. A high-quality exterior sign communicates your brand’s personality and identity to potential customers, making them more likely to engage with your company and recommend you to friends and family. With so many competing options, it’s important to stand out from the crowd with a visually captivating sign that can grab your audience’s attention and create a lasting impression.
According to a 2012 study, 76% of consumers entered businesses they hadn’t previously visited based on their sign alone. This number is only expected to increase as more consumers realize the power of effective and compelling signage.
A well-designed and professionally manufactured custom business sign can make your brand stand out, increase visibility, establish credibility, and set you apart from the competition. But more importantly, it can drive business and generate referrals by promoting your products or services to an entirely new audience.
In the past, traditional signage was crafted from materials like wood, metal or neon to provide a tactile and enduring presence in the physical world. Today, digital signage is a popular option in places such as malls, commercial areas and public transit locations. This type of signage provides a dynamic and vibrant display of content, featuring video, animation or real-time data. In addition to providing a high-quality visual, it also allows businesses to keep their signage up to date with current events and offers.
Regardless of what type of business you operate, your signage is your frontline in attracting and communicating with the people who pass by your location. An attractive, eye-catching sign can catch the attention of customers who are already in the market for what you offer and encourage them to visit your business.
A well-designed and strategically placed sign is an invaluable tool for increasing your business’s visibility, establishing your brand identity, driving sales, generating referrals, and boosting brand recognition. By working with a reputable signage company, you can design a custom business sign that makes people sit up and take notice—and come through your doors. For more information about the power of exterior signage, contact the most trusted sign shop in Corpus Christi. From directional signage to monument and pole signage, we have everything you need to attract more customers and grow your business.